Adrian and Renaud get together to talk about Elon Musk’s insights and philosophy into developing and bringing new products to market (from an interview by ‘Everyday Astronaut’ on YouTube at his launch facility a few years back). He shares his philosophies on new product introductions which cover some common sense topics that manufacturers of almost any product should bear in mind.

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Episode sections

• 00:00 – Greetings and introduction to Musk.
• 07:20 – What can we learn from Musk?
• 11:08 – The Musk NPI philosophy.
• 16:08 – 1. Make Your Requirements Less Dumb.
• 20:44 – 2. Delete Parts or Processes, and Simplify/Optimize.
• 29:05 – 3. Accelerate cycle times.
• 32:46 – 4. Automate.
• 36:30 – Wrapping up.

Related content…

• The NPI process (Including graphic)
  
• Why does new product development take so long?
• 7 Key NPI Tasks To Do Before You Take Your Product Into Production [Podcast]
• Sofeast NPI process explainer video
• Elon Musk Biography: DFM Learnings and more!
• Get help from Sofeast’s product engineering team to bring your product to market: New Product Introduction in China Solution

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