Look Out For Feature Creep When Developing A New Product!

feature creep example swiss army knife

When developing a new product, rarely does your initial design idea not end up significantly altered and re-imagined by the time it hits the store.
It’s just the nature of the process, and hardly surprising when we consider the many challenges faced and opportunities uncovered along the way.
But ‘feature creep‘ is a problem we can fall foul of, so what is it, and how can we avoid it?

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